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Customisation
CUSTOMISATION
Forget generic gym equipment. Forge your own vision.
Customise every frame, pad, and plate in a style that’s uniquely yours.
INFINITELY BESPOKE
Extraordinary spaces demand extraordinary equipment.
Defy the soulless generic chain aesthetic. Build a true destination.
From subtle luxury finishes befitting the interior of a luxury home or hotel, to expressive combinations that make your gym a vibrant space that people travel to train in. Watson put total creative control in your hands.
Every Watson piece is hand-built to order in the UK, giving you complete control over every aspect of design. Choose from a near-infinite selection of colour, finish, upholstery, stitching and branding options – every detail is considered, to create unique equipment tailored to your space.
CUSTOM BRANDED GYM EQUIPMENT
You deserve better than off-the-shelf.
Customise every aspect of your strength equipment. Build bespoke pieces that look elite, outperform the competition, and endure for life.
UPHOLSTERY & STITCHING
GO BEYOND THE STANDARD
Does all gym equipment have to be black? Sure, if you want it, we'll make it for you. But if you want a space that commands attention, choose from our huge range of textile colours and textures. From hardwearing vinyl to sumptuous real leather. All topped with your specific stitching colour, with a choice of patterns, to create something truly unique.
FRAME FINISHES
APPLIED BY OUR SPECIALIST TEAM AT OUR FACTORY IN SOMERSET, UK
Match your exact brand colours or complement a high-end interior design. From classic stealth tones to custom high-impact finishes, we coat every frame in-house.
Subtle luxury or unmissable contrast - we've got you covered.
DUMBBELL END PLATES
4 LAYERS, UNLIMITED COLOURS. NO RULES.
The world famous Watson dumbbell, now available in… Well… anything! It's time to drop the generic rubber hex. Customise the legendary Watson dumbbell with precision-cut, 4-layer steel end plates. Build a 3D effect using custom colours, sharp branding, or a unique design for every set in the rack.
CUSTOM BRANDING
BECOME UNREPEATABLE
Go one step further than a custom colourway - add your gym or company logo, name, or family crest to your equipment, to create truly unique pieces that can't be found anywhere else. From monograms of your initials, to a picture of your pet - build a one-of-one space that can never be copied or found anywhere else on earth.
WEIGHT STACK GUARDS
SAFETY BECOMES ART
Turn essential protection into a high-impact design feature. Add your custom logo or design to the stack guards of our single or dual stack strength machines. For ultimate refinement, opt for architectural stack guards crafted in luxury finishes, including hand-selected woods.
WEIGHT PLATES
DON'T LET CHEAP RUBBER PLATES RUIN YOUR AESTHETIC
When you've invested in high-quality, custom plate-loaded gym equipment, one of your gym's key touchpoints is the weight plates themselves. Every time one of your members loads a machine with our custom stainless steel olympic weight plates, they can feel the quality for themselves - and go heavier than before, thanks to their ultra-thin design.
LIFTING PLATFORMS
FUNCTIONAL STRENGTH DOESN'T HAVE TO BE BORING
Think custom design is just for strength machines? Think again! Our range of functional lifting racks and platforms can also be personalised to your taste. Create a powerlifting zone that stands out from the crowd, and give your lifters a reason to keep coming back.
FULL CUSTOM DESIGNS
YOU NAME IT, WE CAN MAKE IT
We want you to be able to create original and special pieces of equipment that delight you for years to come. Feel free to let your imagination run wild. From carbon fibre backing plates, name plates, frame cut outs and more - challenge us to create something original.
THE ART OF STAINLESS STEEL
Timeless. Peerless. Stainless.
Our limited edition Stainless Steel finish is a premium option for those who demand exclusivity and raw originality.
Strictly available by special request, any machine or station in the Watson product range can be hand-crafted from pure Stainless Steel by specialist engineers, to create truly unique, statement strength equipment that you won’t find anywhere else.
INSPIRATION
SET THE TONE
Bring your vision to life. Use our curated combinations for inspiration, or put together a true custom original.
There are no rules – the only limit is your imagination.
LUXURY
Sophisticated and premium. Combine natural leathers with subtly-textured frame finishes to create a gym fit for a 5-star hotel.
VIBRANT
Bright and energetic. Pick a pop of colour and apply it to your frames, upholstery or stitching to create a space that stands out from the crowd.
FUNCTIONAL
No nonsense and clean. Lock in with a purposeful training zone built for real workouts over instagram shoots.
ORGANIC
Considerate and natural. Blend into scenic environments with combinations that bring the outdoor world into your gym.
INTENSE
Driven and powerful. Elevate your performance with high contrast palettes designed to bring out the best in every athlete.
INDUSTRIAL
Hard working and authentic. Use finishes built for raw, unfiltered graft, and designed to last the test of time.
GILDED
Showstopping and opulent. Build a gym fit for champions with our range of metallic and pearlescent colourways.
MONOCHROME
Crisp and modern. Combine clean black and white – available in a multitude of shades and textures – for a distinctive look.
HERITAGE
Timeless and welcoming. Utilise stitching patterns inspired by luxury automobiles for a classically sporting finish.
CYBER
Futuristic and electrifying. Choose from a range of neon and tech inspired hues for a cyberpunk theme.
OPTIONS
TAILORED TO YOU
Explore our range of colour, finish and upholstery finishes to create unique equipment that leaves a lasting impression.
MACHINES
FRAME FINISHES
Choose a colour and texture for your machine frames. With a choice of vibrant gloss, subtle matte and ripple effects, or premium textured wrinkle surfaces that feel as good as they look. Moving parts can be matched for a seamless appearance, or treated separately to create contrast and match your brand identity.
TEXTILES
UPHOLSTERY OPTIONS
Choose a complementary or contrasting fabric for your pads and benches, with a selection of hardwearing vinyls, exquisite real leathers, and even special textiles such as Alcantara.
VINYL
Hardwearing and versatile, with a wide range of colours. Ideal for high-traffic commercial gyms, clubs and sports teams.
ALCANTARA & REAL LEATHER
Soft and luxurious, in a range of shades designed to complement statement spaces in high-end hotels and private gyms.
STITCH PATTERNS
Want something that stands out from the crowd? Discover our premium stitching options.
STITCH COLOURS
Finish your masterpiece with single or two-tone stitching and logo embroidery in a near-infinite choice of shades.
SELECTORISED
STACK GUARDS
Turn essential protection into a high- impact design feature. Add your custom logo or design to the stack guards of our
single or dual stack strength machines.
HERE TO HELP YOU ACHIEVE YOUR GOALS.
Watson have a network of global distributors, who can assist you with ordering our products in your country.
We also ship worldwide! If you don’t have a distributor in your country, we can provide you with a direct shipping estimate for the equipment you would like to order – get in touch on [email protected].
We offer a lifetime warranty on all framework, 5 year warranty on all moving parts and 5 year warranty on cables.
You can view our full Warranty policy here.
Watson design and manufacture strength equipment for world-leading gyms, with a huge range of products suitable for all types of fitness facility including commercial gyms, boutique gyms and PT studios, hotels and hospitality settings, and high-end private and home gyms. Watson also supply a number of professional athletes and elite sports teams across the world.
We manufacture all of our equipment at our HQ in Frome, UK.
We welcome you to visit us – we have lots of equipment you can see and feel, and we also make great coffee!
When placed directly with our sales team, orders over £2,000 GBP can be made with a 25% deposit, with the final payment due before shipping.
Orders under £2,000 GBP require payment in full upfront.
In the unlikely event you are unhappy with your order, you have 14 days from receiving delivery to return your goods to us for a refund.
If you have had customisation applied to your products, a return for a refund is not possible.