Since the start, our focus has been on manufacturing and supplying heavy duty machines, bars and accessories that feel amazing to use and are virtually indestructible. Quality is put above all else. As we’ve grown since starting in 1999, this has become our trademark.

The fact that the top trainers and athletes all over the world choose us is the perfect testament to our claims.

All our products are manufactured in our factories in Frome, England using only British steel. We design and manufacture every component in house which not only ensures the highest standards, it also gives us complete control and reduces costs.

This ensures you get incredible value and short lead times even on very large orders.

Many of our innovations in the form of Bars, Benches, Machines and Dumbbells can be seen in gyms all over the world.

We make full use of this by listening to what they say regarding functionality and biomechanics of products.

We get plenty of positive feedback which is good but it’s the negative that we try to draw out so we can continually evolve and relentlessly improve.

Customer care has always been an important part of how we work. Focus has always been to look after customers so they come back to us time and time again.

We don’t just rely on amazing products to bring people back, we genuinely care about all our customers being happy with their ‘Watson’ experience.

Manufacture products that offer huge benefits and value to our niche group. We tempt people with irresistible goodies that can’t be found anywhere else.

Customers that visit us say it’s like being a child in a sweet shop. The term ‘gym porn’ has also regularly been used!

This is why we put so much time and effort into constantly designing and developing new products that completely fulfill all the needs of our customers.

We actively encourage feedback (whether positive or negative) and use the information to constantly improve.