Your brand in their hands

First impressions matter. And you only get one chance to make a good one.

How many visitors pass through your gym every day? What kind of impression do they leave with?

No impression will matter more than the one your equipment gives.

And what’s one piece of equipment almost every visitor will touch?

Yeah, that’s right – YOUR DUMBBELLS.

What do your dumbbells say about you?

Whether they train like bodybuilders, power / olympic lifters, strongmen or just your average weekend warrior, you can be sure they’ll pick up a pair of your dumbbells at some point during their visit.

It might be to do some curls (for the girls!) or some dumbbell bench presses, but rest assured that this one piece of equipment will find its way into everyone’s hands.

Think of them grabbing your dumbbells as their handshake with your gym.

What kind of handshake are you currently giving them?

What kind of handshake do you want to give them?

A limp, loose or uncomfortable handshake can ruin any business deal.

And it’s the same with your dumbbell’s handshake, where visitors feel:

• A Slippery Grip – from either having no knurling or too shallow knurling.
• An Uncomfortable Shape – from having handle contours that will always be too hand-size specific.
• Loose Ends – from poor design and / or manufacturing processes.

But what if the standard set of dumbbells you have your eye on look like they’ll give a “good enough” handshake?

What if the standard set of dumbbells you currently have are “doing just fine” (for now)?

When it comes to first impressions, “standard” just isn’t memorable! “Good enough” just doesn’t cut it.

Think back to dating.

We all know that leaving no impression can be just as destructive as leaving a bad impression. How many of us have lost that second date because the impression we gave was “nothing special”?

Don’t lose that “second date” with your potential clients ever again! Leave them with a lasting handshake to remember you by.

A handshake that is firm, solid and comfortable – a handshake that will speak volumes for your gym!

Orders under £1000 will incur a charge for custom end plates.