Your brand in their hands
First impressions matter. And you only get one chance to make a good one.
How many visitors pass through your gym every day? What kind of impression do they leave with?
No impression will matter more than the one your equipment gives.
And what’s one piece of equipment almost every visitor will touch?
Yeah, that’s right – YOUR DUMBBELLS.
What do your dumbbells say about you?
Whether they train like bodybuilders, power / olympic lifters, strongmen or just your average weekend warrior, you can be sure they’ll pick up a pair of your dumbbells at some point during their visit.
It might be to do some curls (for the girls!) or some dumbbell bench presses, but rest assured that this one piece of equipment will find its way into everyone’s hands.
Think of them grabbing your dumbbells as their handshake with your gym.
What kind of handshake are you currently giving them?
What kind of handshake do you want to give them?
A limp, loose or uncomfortable handshake can ruin any business deal.